They got it wrong.
ABE doesn’t stand for account-based everything – it stands for account-based engagement.
For the month of April, #FlipMyFunnel will be shaking up our regular cadence to bring our community content that’s mostly focused around engagement. And yes, we mean our ENTIRE community – marketing, sales, and customer success B2B professionals.
We’re kicking Q2 off with loads of content, from webinars to an enormous virtual bootcamp to specialized videos from Sangram every month!
If you have the pleasure of knowing founder of #FlipMyFunnel and CMO/co-founder of Terminus Sangram Vajre, you’re already well aware of his capability of dropping gems at any given moment. In order to streamline this wisdom, Sangram will be spreading one simple yet thoughtful message every Sunday to our community. It’ll be just enough to motivate and inspire you to kick the week off right as an ABM superhero.
Another initiative that Sangram is committed to sharing with the #FlipMyFunnel community is a weekly, interactive visual that incorporates sales, marketing, or customer success into the ABM journey. Topics will range from how to tackle pain points, the importance of an account-a-bili-buddy between sales and marketing and so much more. These short, 5 minutes videos will be hot and ready for you every Monday morning on the #FlipMyFunnel blog.
Guest Blog Contribution Program
Our community is built of our strongest advocates and we want to make sure we empower them to share their ABM journeys with the masses! Our new blog contributor program will allow contributors to increase the value of their personal brand as well as their company brand as your experiences will reflect both you individually and as an organization. Our community boasts over 5,000 members and by contributing to our blog, you’ll have the opportunity to share your thoughts with our community. We look to our blog contributors for future events for potential speaking opportunities, like webinars, 10 Minute Teardowns, etc. If you’d like to be one of our first contributors, email Brianna at firstname.lastname@example.org for details!
Our podcast has featured some of the most dynamic thought-leaders in B2B, like Vala Afshar of Salesforce, Customer Success Guru Lincoln Murphy, and ABM superhero Julia Stead of Invoca.
You can expect more of the same with our relaunch.
This month, we’ll be bringing you episodes featuring Koka Sexton of Hootsuite and formerly of LinkedIn, Anastasia Pavlova of Marketo and Lincoln Murphy from 16 Ventures. These episodes are nothing short of some of the highest value content around engagement in account-based marketing. Tune in every Friday morning for new episodes!
For the first time since #FlipMyFunnel was born, there will be no physical #FlipMyFunnel conference. But you know we love our community too much to leave you high and dry, which is why we’ll be delivering the first ever #FlipMyFunnel bootcamp. This will be an all virtual conference featuring fresh and interactive content from the biggest B2B thought-leaders and practitioners in the industry. Expect more details soon.
We hope you’re ready for this new ride we’re embarking on and as always, happy funnel flipping!