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Sales is a tedious game of converting leads into paying customers, but, as you know, not all leads end up that way. Data shows that 80% of sales are made after the fifth call, but only 8% of salespeople keep up with leads until then. Regardless of persistent follow-ups,  some cold leads never heat up and some leads convert to customers instantly. However, there are times when a lead is developing well, seems interested, and just when you’re about to close the deal they say, “Not now.”

This can be debilitating to hear; almost as much


Posted by Colin Burns

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