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For all the advances in technology we’ve witnessed over the last two decades, the business world still runs on email.

You don’t even need to cherry pick the statistics. Email wins across virtually every metric:

Email marketing drives more conversions than any other marketing channel, including search and social. – Monetate Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. – QuickSprout 72% people prefer to receive promotional content through email, compared to 17%

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Posted by Colin Burns

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