Editor’s Note: This article was co-written with LinkedIn Expert – Dennis Koutoudis, founder of LinkedSuperPowers.
It’s an absolute feeding frenzy. Content has gone wild on LinkedIn. There’s thousands of articles being published every single day by more than 1 million LinkedIn members. Guess what that means? If you want to cut through the insane amount of noise, you’ll have to go the extra mile to create viral content on LinkedIn.
Don’t Be a Rock Musician Who Shows Up to a Jazz Show
We’ve all been there. You put endless hours into that one monster piece of content that you swear is going to be a home run.
And then…. cricket, cricket, cricket.
Before you go on a publishing spree, you must understand that LinkedIn is an extremely competitive landscape due to all the influencer firepower behind it.
That automatically makes it a very different environment than Medium or a WordPress blog – particularly due to the variance in audience behavior.
That said, catering to your audience’s interests, needs, wants, desires, pleasures, and pains are going to be what makes or breaks your content.
Aside from content relevance, there are many other factors that will determine the reach of your content.
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