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If you’re doing inside sales, you know that a phone call can be an incredibly effective tool to reach out to potential customers and close deals.

One hour after coming up with the idea for ElasticSales—the on-demand sales company we launched before—we had already created our first sales script.

We didn’t waste time on market research, a website, or a name. We wanted to validate the idea as quickly as possible, so we got on the phone.

Our goal was to close 1 deal in 4 weeks. Instead, we landed 7 paying customers in 14 days. We even had


Posted by Colin Burns

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