For some founders, aligning sales and marketing is an uphill battle
The challenge is often fraught with politics and pointing fingers. In the ideal world, your inside sales team and inbound marketing team should operate like a well-oiled machine. Communication between the two sides should be consistent, and the objectives that each group is striving to achieve should be obvious and in sync. Unfortunately, in most organizations that’s simply not the case.
In fact, according to Rinnovation, 65 percent of sales reps say they can’t find content to send to prospects, representing the most common complaint cited by sales teams.
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