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Most founders and engineers don’t consider themselves natural salespeople. It’s not part of their DNA. They’re uncomfortable negotiators. They hesitate to close deals. They lack the confidence to succeed.

Sales isn’t easy, especially when you lack experience. But if you don’t have a sales team, someone needs to talk to prospects. Someone needs to pitch your product. Why can’t that someone be you?

I’m asked all the time whether you can teach sales. It’s kind of like asking, “Is running natural or learned?” Many of us are capable of running—some people are just faster than others. Because certain runners are


Posted by Colin Burns

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