Category: Spotlights

We sit down with scientists, politicians and cultural icons and pick their brain.

5 Effective Customer Service Phrases Perfect for Sales Calls

Sales and customer service reps face similar challenges. After all, the modern buyer is also the modern customer: Self-reliant, sophisticated, and eager to do her own research. According to a 2016 HubSpot Research report, more than half of salespeople say...

/ February 10, 2017

The 6 Key Elements of an Effective Sales Contest

You can use a single question to determine how experienced a sales manager is. Ask them, “What has a bigger impact on your team’s success: Sales skills, or motivation?” Newer managers tend to say the former, while more experienced ones...

/ February 10, 2017

An Inside Look at The Revenue Summit, presented by Sales Hacker and #FlipMyFunnel

#FlipMyFunnel is making its way back to San Francisco, but this time around we’ll be partnering with Sales Hacker to bring not one, but an immersive two-day experience filled with the exact strategies and tactics that drive revenue for marketers,...

/ February 9, 2017

How to Increase Email Open Rates Using Intrigue

Standing out from the crowd is never easy, especially when you’re trying to differentiate your email from the tens or hundreds of other unread ones in your prospect’s inbox. One of the most effective ways to catch their attention? Create...

/ February 9, 2017

8 Simple Tricks to Re-Engage Existing Clients for More Business

Remember that great client who bought your product six months ago? Or the customer who gave you tons of referrals last year? If you’re like most salespeople, then you have many existing clients like these whom you’ve lost touch with...

/ February 9, 2017

What Account-Based Marketing Will Look Like in 2017

While account-based marketing (ABM) has been around for decades, it’s only been in the past year or so that it’s become one of the biggest buzzwords in the marketing industry. With this technology advancement and business strategy gaining popularity, you...

/ February 9, 2017

10 Reasons Revenue Summit Makes a Great Team Offsite

Offsite meetings are essential to facilitating quality ideas and conversation across teams. They allow for creativity and team-building without the stuffiness and mundane nature of conference rooms you use weekly in your office. Team offsite meetings boost morale from a...

/ February 8, 2017

5 Psychological Biases That Help Salespeople Gain More Ground During Negotiations

Wouldn’t it be nice if you could press a button to make prospects more generous during your negotiations? Rather than fighting for every concession, you could have friendly, amicable discussions resulting in agreements that satisfy everyone. While a magic “generosity...

/ February 8, 2017

5 Steps to Create a Deliberate Word-of-Mouth Sales Referral Program

Word-of-mouth marketing is one of the most powerful tools in sales today, and yet, it remains deeply misunderstood and underused. In my extensive sales training work in North America and abroad, even when I’m working with highly experienced professionals, I...

/ February 8, 2017

Sales Consultants: Your World Is in for a Seismic Shift in 2017

Ah, the good old days of sales. Open the phone book or buy a list, start calling, talk to prospects, book meetings, and make the sale. Rinse and repeat. Top sales reps become managers. Top managers become executives. Then, some...

/ February 8, 2017

9 Secrets of Prospecting Emails That Convert to Real Business

Prospecting by email can be challenging — and unrewarding. After sending thousands of emails and receiving only a handful of responses, many salespeople give up entirely. But instead of resigning yourself to getting sent to spam, it’s time to take...

/ February 7, 2017

How to Find Networking Events Actually Worth Attending

Networking is critical to your career and professional development. It helps you generate social capital and expand your influence. You might have incredible skills, but few people will notice them or see what you accomplish without a network.  That’s why getting stuck...

/ February 7, 2017

The Best Approach for Naming Target Accounts During ABM

The Best Approach for Naming Target Accounts During ABM The importance of having a strong account-based marketing (ABM) strategy isn’t lost on today’s savvy sales and marketing teams. Human-to-human contact and building relationships with key decision makers has always been...

/ February 6, 2017

8 Email Templates With 50% or Higher Open Rates (Used by Real HubSpot Sales Reps)

Crafting a great sales email isn’t easy. In fact, you may need to try out many different angles, subject lines, questions, and CTAs before you hit on a winning formula. While experimentation is necessary, it also has an opportunity cost....

/ February 6, 2017

How to Use Language to Subconsciously Persuade Prospects

Imagine you were telling a friend about your vacation. Would you spend the most time describing the sights you visited? The music you listened to? The emotions you experienced? The answer hinges on your individual word catalog. According to Steve...

/ February 6, 2017

The Biggest Priorities for 62 Buyer Personas [New Research]

Every prospect has different objectives, priorities, and personal motivators. That’s why it’s incredibly dangerous for a salesperson to make assumptions or rush to conclusions: If they’re wrong, they risk alienating the buyer and even permanently losing their trust. However, there’s...

/ February 3, 2017

How to Become a Trusted Advisor in Sales

When I go to McDonald’s and order a Big Mac, I don’t get a business card from the cashier. And that’s fine.  Why? Because I don’t go to McDonald’s for the people. I go for the product and the brand. I...

/ February 3, 2017

Top 20 B2B Books to Level Up Your Game in 2017

B2B sales and marketing is constantly evolving and there is always something new to learn. Getting into the swing of things with this industry is no easy task and staying abreast of strategies and tactics that have been successful for...

/ February 1, 2017

Falon Fatemi, CEO and Founder of Node, to Speak at Revenue Summit 2017!

#FlipMyFunnel is so excited to announce that Falon Fatemi, CEO and Founder of Node, will speak at Revenue Summit 2017! Falon Fatemi is Founder and CEO of Node.io, the first Account Based Intelligence Platform for market identification and revenue acceleration, making the 1:1 Sales and Marketing dream...

/ January 24, 2017

3 ABM Success Stories You Can Expect to Hear at Revenue Summit 2017

It’s one thing to read about implementation and strategy for account-based marketing (ABM), but it’s a completely different ballgame to see it in its full, successful glory. Revenue Summit, hosted by #FlipMyFunnel and Sales Hacker, Revenue Summit is an event that...

/ January 23, 2017