All posts by HubSpot Sales Blog

9 Secrets of Prospecting Emails That Convert to Real Business

Prospecting by email can be challenging — and unrewarding. After sending thousands of emails and receiving only a handful of responses, many salespeople give up entirely. But instead of resigning yourself to getting sent to spam, it’s time to take...

/ February 7, 2017

How to Find Networking Events Actually Worth Attending

Networking is critical to your career and professional development. It helps you generate social capital and expand your influence. You might have incredible skills, but few people will notice them or see what you accomplish without a network.  That’s why getting stuck...

/ February 7, 2017

8 Email Templates With 50% or Higher Open Rates (Used by Real HubSpot Sales Reps)

Crafting a great sales email isn’t easy. In fact, you may need to try out many different angles, subject lines, questions, and CTAs before you hit on a winning formula. While experimentation is necessary, it also has an opportunity cost....

/ February 6, 2017

How to Use Language to Subconsciously Persuade Prospects

Imagine you were telling a friend about your vacation. Would you spend the most time describing the sights you visited? The music you listened to? The emotions you experienced? The answer hinges on your individual word catalog. According to Steve...

/ February 6, 2017

The Biggest Priorities for 62 Buyer Personas [New Research]

Every prospect has different objectives, priorities, and personal motivators. That’s why it’s incredibly dangerous for a salesperson to make assumptions or rush to conclusions: If they’re wrong, they risk alienating the buyer and even permanently losing their trust. However, there’s...

/ February 3, 2017

How to Become a Trusted Advisor in Sales

When I go to McDonald’s and order a Big Mac, I don’t get a business card from the cashier. And that’s fine.  Why? Because I don’t go to McDonald’s for the people. I go for the product and the brand. I...

/ February 3, 2017