All posts by Flip My Funnel

Guest Blog: How Sales Enablement Engages Accounts

When we think of the #FlipMyFunnel concept, there’s identify, expand, engage and advocacy. One of the most important pieces is engage because if you’ve identified everything, if you can’t engage them on the right terms then obviously, that’s not going...

/ April 20, 2017

If You Suck at Marketing, You’ll Suck at ABM: Modern ABM Organization

Sangram is back for another quick breakdown for B2B organizations on how modern account-based marketing organizations are structured and why even having a structure is importance to your company’s success. Check out the main flipping points below and be sure to...

/ April 17, 2017

How Do You Engage Personally?

Sangram here! As you know, #FlipMyFunnel has built and introduced a new cadence to the way we produce and distribute content to our community! In addition to a short, weekly tutorial video from me, weekly podcast episodes and other amazing...

/ April 13, 2017

Event Preview: The Virtual Engagement Bootcamp

Long gone are the days where a single individual was the sole decision-maker. Our buying and purchasing behavior has completely changed, and now we rely more than ever on other people’s buy-in when making a purchasing decision. That means anywhere from 3...

/ April 12, 2017

Flipping Funnels Weekly: Breaking Account-Based Marketing Down

The #FlipMyFunnel community is not just committed to challenging the status quo – we’re working hard to absolutely crush it! Account-based marketing (ABM) has withstood and overcome the typical concerns with anything that’s new and built a category that is...

/ April 11, 2017

If You Suck at Marketing, You’ll Suck at ABM: Lead Generation vs. ABM

In this first edition of videos presented by Sangram, Sangram quickly but thoroughly explains the key difference why account-based marketing works and lead generation doesn’t for B2B organizations. If you can’t watch the full video (it’s only 1:20 minutes!), check...

/ April 10, 2017

What to Expect from #FlipMyFunnel in April

They got it wrong. ABE doesn’t stand for account-based everything – it stands for account-based engagement. For the month of April, #FlipMyFunnel will be shaking up our regular cadence to bring our community content that’s mostly focused around engagement. And...

/ April 6, 2017

Why the 2017 State of Account-Based Marketing Survey Needs You

Last year, #FlipMyFunnel delivered the very first state of account-based marketing (ABM) survey report and has helped over a thousand marketers, sales and customer success professionals learn more about this new industry. Less than half of B2B marketers had an...

/ April 4, 2017

Special Message From Sangram: Relationship Between Terminus and #FlipMyFunnel

Written by Sangram Vajre, Co-Founder and CMO at Terminus and Founder of #FlipMyFunnel Sangram here! It’s been 18 months since #FlipMyFunnel did its first conference and almost two years since I wrote this LinkedIn article about flipping the funnel. When...

/ March 30, 2017

Here’s What You Can Expect at Revenue Summit 2017

Revenue Summit is happening right now and we can’t wait for you to soak up as much account-based marketing (ABM) knowledge and build as many relationships as possible! This conference will tackle very real business problems and challenges that B2B...

/ March 7, 2017