All posts by Flip My Funnel

Flipping Funnels Weekly: Breaking Account-Based Marketing Down

The #FlipMyFunnel community is not just committed to challenging the status quo – we’re working hard to absolutely crush it! Account-based marketing (ABM) has withstood and overcome the typical concerns with anything that’s new and built a category that is...

/ April 11, 2017

If You Suck at Marketing, You’ll Suck at ABM: Lead Generation vs. ABM

In this first edition of videos presented by Sangram, Sangram quickly but thoroughly explains the key difference why account-based marketing works and lead generation doesn’t for B2B organizations. If you can’t watch the full video (it’s only 1:20 minutes!), check...

/ April 10, 2017

What to Expect from #FlipMyFunnel in April

They got it wrong. ABE doesn’t stand for account-based everything – it stands for account-based engagement. For the month of April, #FlipMyFunnel will be shaking up our regular cadence to bring our community content that’s mostly focused around engagement. And...

/ April 6, 2017

Why the 2017 State of Account-Based Marketing Survey Needs You

Last year, #FlipMyFunnel delivered the very first state of account-based marketing (ABM) survey report and has helped over a thousand marketers, sales and customer success professionals learn more about this new industry. Less than half of B2B marketers had an...

/ April 4, 2017

Special Message From Sangram: Relationship Between Terminus and #FlipMyFunnel

Written by Sangram Vajre, Co-Founder and CMO at Terminus and Founder of #FlipMyFunnel Sangram here! It’s been 18 months since #FlipMyFunnel did its first conference and almost two years since I wrote this LinkedIn article about flipping the funnel. When...

/ March 30, 2017

Here’s What You Can Expect at Revenue Summit 2017

Revenue Summit is happening right now and we can’t wait for you to soak up as much account-based marketing (ABM) knowledge and build as many relationships as possible! This conference will tackle very real business problems and challenges that B2B...

/ March 7, 2017