All posts by Flip My Funnel

#WomenInMartech Game Changers: Why Autumn Coleman Says Every Marketer Should Take Risks

There are so many dynamic women in our #WomenInMartech community and we are so excited to continue celebrating every one of them. For the month of June, we highlight Autumn Coleman, Principal Consultant, Expert Services at Oracle Marketing Cloud. Autumn...

/ July 5, 2017

Guest Blog – Account-Based Marketing Made Easy – How to Measure Engagement Scores for Large Accounts

Account-based marketing (ABM) is one of the most tactical and highly effective marketing approaches in the world of B2B marketing. ABM presents businesses with a way to follow a buyer’s journey with the aim of optimizing various levels of the...

/ June 28, 2017

Top Tweetable Moments from #FlipMyFunnel Tweet Chat – The Keys to Customer Success with Account-Based Marketing

Our weekly Tweet Chats are back in session! This week, we had the incredible pleasure of having Nicole Wojno, CMO at UserIQ, join us as our guest moderator of our discussion. The conversation was filled with missteps with customer success...

/ June 23, 2017

#SangramSeries: Measuring ABM Success with Engagement, not Contacts

Contacts don’t matter! Well…in account-based marketing (ABM) world, they don’t matter as much as engagement does. Check out this quick explanation on why ABM success relies on engagement, not just contacts. Send me a Tweet at @sangramvajre with your thoughts!...

/ June 21, 2017

Guest Blog – Account-Based Marketing Success: It’s all about the data

In the world of account-based marketing, there are a lot of things to think about. Account selection, content, strategy, and metrics are what most people focus on. But of all the elements of a successful ABM program, there are none...

/ June 21, 2017

Guest Blog – ABM Success: It’s all about the data

In the world of account-based marketing, there are a lot of things to think about. Account selection, content, strategy, and metrics are what most people focus on. But of all the elements of a successful ABM program, there are none...

/ June 21, 2017

Guest Blog: 3 Ways Terminus Uses Account-Based Marketing for Customer Success

In the B2B space, best-in-class customer success departments have always been focused on the account rather than than individual. Now that account-based marketing (ABM) is becoming the new normal, marketing departments are finally catching up. No matter what you call...

/ June 14, 2017

Introducing the #FlipMyFunnel Women in B2B Sales List!

The inclusion of women in technology has been on an upward climb and we’d like to think our first ever list of women marketing technologists helped play a role. This list spread like wildfire (rightfully so) with women from all over...

/ June 13, 2017

Introducing the #FlipMyFunnel Women in #B2BSales List!

The inclusion of women in technology has been on an upward climb and we’d like to think our first ever list of women marketing technologists helped play a role. This list spread like wildfire (rightfully so) with women from all over...

/ June 13, 2017

#SangramSeries: ROI on #FlipMyFunnel

A lot of people are using #FlipMyFunnel but they haven’t been able to figure out how to show the ROI on it. With the traditional funnel, less than one percent of leads turn into customers – that’s not a great...

/ June 13, 2017

Guest Blog: Using Account-Based Marketing? Don’t forget to add Sales Enablement for best results

Recently, a friend told me about riding a tandem bicycle with her husband in the mountains of France. The net of it was, she ended up injuring her knee in a non-cycling related accident on their trip, but, as an...

/ June 8, 2017

#SangramSeries: Engagement Journey

The engagement journey helps marketers measure success – not necessarily with numbers but by analyzing the way customers behave. Take a look at my two-minute whiteboard session and catch the highlights below!   Flipping Points Not every customer goes through the...

/ June 7, 2017

Top Tweetable Moments from #FlipMyFunnel Tweet Chat – Sales Enablement and Engaging Accounts

Thank you to everyone who participated in our yesterday’s weekly #FlipMyFunnel Tweet Chat! We had an incredible discussion around the sales enablement and engaging accounts with our special guest, Morgan Ingram of Terminus. There were some great insights on engaging...

/ June 2, 2017

Top Tweetable Moments from #FlipMyFunnel Tweet Chat – Who’s Who of Measurement Reporting

Our recent #FlipMyFunnel Tweet Chat was the last one for #MeasurementMay and it did not disappoint! The conversation focused on best practices for account-based marketing (ABM) reporting and what that process looks like from an internal perspective. Check out our...

/ May 26, 2017

Guest Blog: Why Customer Success Begins with Marketing

Customer frustration is the most common cause of customer churn. Customers have too many options to forever wed themselves to your product, especially if it doesn’t work easily or intuitively. In order to reduce churn and build a happy customer...

/ May 24, 2017

#WomenInMartech Game Changers: What Being the Only Woman At Her Company Taught Cory Munchbach

Our #WomenInMartech community is constantly growing and evolving and we are honored to celebrate them every chance we get. The game changer for this month is Munchbach, VP of Marketing at BlueConic. Cory is truly paving the pathway for successful...

/ May 23, 2017

Top Tweetable Moments from #FlipMyFunnel Tweet Chat – Measurement Challenges

Thank you to everyone who participated in our recent weekly #FlipMyFunnel Tweet Chat! We had an incredible discussion around the hot topic of measurement, specifically measurement and metric challenges. There were some great insights on customer retention, ROI, engagement, and...

/ May 19, 2017

The Ultimate Guide to ABM – #FlipMyFunnel Style

You may think you know but you have no idea. As the go-to community for all things account-based marketing (ABM), B2B sales, marketing and customer success, #FlipMyFunnel’s number one goal is to educate our members with the top resources relevant to their...

/ May 16, 2017

Top Tweetable Moments from #FlipMyFunnel Tweet Chat – 2017 State of ABM Survey Report

Our weekly #FlipMyFunnel Tweet Chats are back and better than ever and will highlight some of the most insightful information about how measurement plays into account-based marketing (ABM) for sales, customer success and marketing practitioners. Yesterday’s conversation was dedicated to the...

/ May 12, 2017

Flipping Funnels Roundup: How does your ABM measure up?

It’s a brand new month and with a new month comes new opportunities to serve the #FlipMyFunnel community! The big way we’ve chosen to serve our community this month is by focusing on one of the most important elements of...

/ May 9, 2017

#SangramSeries: Measuring ROI on ABM Events

A frequently asked question I get is how do I measure a return on investment (ROI) with account-based marketing? Events are a great place to start! #FlipMyFunnel has had over eight large scale conferences, in addition to roadshows, meet-ups and...

/ May 8, 2017

Live Blog: The Virtual Engagement Bootcamp

Live Blog Updates Hey everyone! Asia here! Keep checking back to this blog post for live updates of the Bootcamp! It’s going to be a Funnel Flippin’ day! The post Live Blog: The Virtual Engagement Bootcamp appeared first on FlipMyFunnel.…...

/ May 3, 2017

Special Message from Sangram: New Stage of the Flipped Funnel

We’ve got blastoff! It’s a brand new month and with a new month comes new opportunities to serve our community with content focused on one of the most important components of account-based marketing – measurement. As I mention in my book Account-Based Marketing...

/ May 2, 2017

#SangramSeries: Scalable Demand Generation Program

Sangram’s back with his whiteboard series, and to build upon last week’s video, he digs deeper into the concept of unbound and its effect on a successful scalable demand generation program. Catch the 1:30 second video and top takeaways below!...

/ May 1, 2017

Top Tweetable Moments from Marketing Nation Summit: Day 2 Recap

We’re back with a Day 2 Recap of Marketing Nation Summit! The second day of the conference was just as action-packed and filled to the brim with insights, excitement, and celebrity status. Winning Advocates in the #EngagementEconomy Chandar Pattabhiram (@chandarp),...

/ April 27, 2017

#WomenInMartech Game Changers: How Katie Bullard Embodies 3 Values to Empower Her Team

#FlipMyFunnel is extremely excited to engage with our vast #WomenInMarTech community! One of the ways we’ve chosen to facilitate this is through monthly blog posts featuring women from our incredible community. For April, we will be highlighting the phenomenal Katie Bullard, Chief Growth...

/ April 25, 2017

Top Tweetable Moments from Marketing Nation Summit: Day 1 Recap

If you’re at home wishing you could be at Marketing Nation Summit, I feel you. Or maybe you missed out on a few sessions because you were stuck at the booth. No matter the reason, we’ve got you covered. By stalking...

/ April 25, 2017

Meet these #FlipMyFunnel Funnel Flippers at #MktgNation

Connect with #FlipMyFunnel Funnel Flippers at Marketo’s #MktgNation Our mission at #FlipMyFunnel is to build the world’s largest and most connected vendor-agnostic community of B2B marketing, sales and customer success professionals. With that in mind, we want to help our...

/ April 24, 2017

If You Suck at Marketing, You’ll Suck at ABM: What is Unbound?

This week, Sangram expands on the idea of unbound. Never heard of it? Watch the quick video. Can’t watch the video? Check out the main flipping points below and tweet your favorites!       Flipping Points What exactly is unbound? This...

/ April 24, 2017

Top Tweetable Moments from #FlipMyFunnel Tweet Chat – Virtual Bootcamp

Thank you to everyone who participated in the first #FlipMyFunnel Tweet Chat of the year! With the #FlipMyFunnel Virtual Engagement Bootcamp only a week away, we thought it would be helpful to foster a Twitter discussion around the upcoming event. The...

/ April 21, 2017