All posts by Colin Burns

What Marketing Communications Should You Personalize?

Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People...

/ April 20, 2017

Upgrading a Production Postgres RDS Instance with Minimal Downtime

Scaling a web application requires numerous database upgrades, each potentially requiring downtime. I’m going to tell you a story about Contactually, and the lessons we’ve learned during a few of these upgrades. Before upgrading — practice, practice, practice. Early last year, we...

/ April 19, 2017

Sales Cycle Management: Expert Strategies to Increase Sales Velocity

When tasked to scale a team from 0 to 10 reps in a matter of months, with no historical success— we needed a surefire way to maximize “at bats” and maintain cycle velocity with solid sales cycle management. MEDDIC has...

/ April 19, 2017

Manners Please: the Best Way to Say Thank You Plus BONUS Email Templates

This isn’t the first time we’ve covered the thank you topic here on the Contactually Blog. Saying ‘thank you’ never goes out of style and we’re always finding new ways to tell our network and customers thank you. Saying “please”...

/ April 19, 2017

10 bad habits that make sales reps less productive

“One difference between the Top 10% and the Top 1% is the very top are extremely efficient with their time.” — Jason Lemkin, SaaStr Ever struggle to turn inspiration into action? Think about the last time you felt inspired after...

/ April 19, 2017

How To Improve Cold Email Open Rates With 4 Simple Steps

If you’re reading this, you understand the value of cold outreach. You may even know that cold email is the most effective and straightforward way to get a response from business owners and decision makers. While that is true, it’s not always...

/ April 17, 2017

Customize your Phone settings on the fly with the new Phone Settings Popover

Spring has arrived, and so has a list of new features and improvements to Close.io. Close.io users often use our powerful native Phone integration as their primary office phone. Instead of having a traditional desk phone, you can use Close.io...

/ April 17, 2017

Creating a Custom Email Experience with Mail Merge

Do you send emails en masse to your network of contacts? It’s okay, you can tell us….we’ve all been there! And under the right circumstances, a mass email can often be effective in reaching your network and sharing news or...

/ April 17, 2017

Creating a Custom Email Experience with Mail Merge

Do you send emails en masse to your network of contacts? It’s okay, you can tell us….we’ve all been there! And under the right circumstances, a mass email can often be effective in reaching your network and sharing news or...

/ April 17, 2017

Price negotiations: How to respond when a competing vendor lowballs you

You’ve put yourself in an enviable position as a salesperson. Over the course of several weeks or months you’ve worked hard to qualify a prospect, familiarize him with your product and build a relationship. He likes you and he likes...

/ April 17, 2017

Price negotiations: How to respond when a competing vendor underbids you

You’ve put yourself in an enviable position as a salesperson. Over the course of several weeks or months you’ve worked hard to qualify a prospect, familiarize him with your product and build a relationship. He likes you and he likes...

/ April 17, 2017

Why Timing is Critical in Lead Generation

In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that make it possible for almost anything to happen in an instant, people are no longer willing to wait. They want it...

/ April 17, 2017

10 Ways to Reach the Decision Maker

The post 10 Ways to Reach the Decision Maker appeared first on Sales Hacker.… Read More

/ April 15, 2017

Perfecting The Sales Follow Up: How to Gain Momentum and Win Deals Without Being Annoying

The sales follow up is a classic conundrum. How do you effectively follow up with a potential client to maintain momentum without being annoying? It’s a tough question and varies based on the situation, but there are a few things...

/ April 14, 2017

The Ultimate Guide to Email Best Practices

We’ve written a lot on the importance of email, proper etiquette, and provided tips and tricks on how to perfect each one you send. However, we know that it’s impossible to remember the best advice given so we’re taking the...

/ April 14, 2017

The Ultimate Guide to Email Best Practices

We’ve written a lot on the importance of email, proper etiquette, and provided tips and tricks on how to perfect each one you send. However, we know that it’s impossible to remember the best advice given so we’re taking the...

/ April 14, 2017

How to Get Your Sales Reps to Quota in Half the Time

The post How to Get Your Sales Reps to Quota in Half the Time appeared first on Sales Hacker.… Read More

/ April 13, 2017

3 Words to NEVER Utter in Enterprise Sales

We’ve all heard about those notoriously bad sales phrases that have grown to surface in B2B sales conversations. The key to not letting bad sales habits fester, is to prevent them from happening in the first place. Just like you are...

/ April 12, 2017

Why You Should Be Using Social Media for your Small Business

There is no denying that social media has taken over a big part of everyone’s lives. As technology advances, communication becomes far easier than it ever was in the past. Before, we needed to write dozens of letters and wait...

/ April 12, 2017

Why You Should Be Using Social Media for your Small Business

There is no denying that social media has taken over a big part of everyone’s lives. As technology advances, communication becomes far easier than it ever was in the past. Before, we needed to write dozens of letters and wait...

/ April 12, 2017

How the best sales software DOUBLES productivity instead of running it into the ground

Companies purchase sales software primarily with strategy in mind. They want to collect data that will help inform the business’ evolving strategy and drive long-term growth. In many cases, this is bad news for the sales staff. It means they...

/ April 12, 2017

Are You Managing Your Leads Effectively?

Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit. According to a recent study, more than 80% of generated leads are lost,...

/ April 12, 2017

The Secret to Getting ROI From a Conference Sponsorship

Read more on The Secret to Getting ROI From a Conference Sponsorship… The post The Secret to Getting ROI From a Conference Sponsorship appeared first on Predictable Revenue.… Read More

/ April 10, 2017

New Content Library and BONUS Spring Email Templates

Last month, Contactually launched new tools for teams, including lead routing. This month we’re excited to announce new content library features. You may know that Contactually has curated hundreds of market-proven email templates and best practice workflows and that these...

/ April 10, 2017

New Content Library and BONUS Spring Email Templates

Last month, Contactually launched new tools for teams, including lead routing. This month we’re excited to announce new content library features. You may know that Contactually has curated hundreds of market-proven email templates and best practice workflows and that these...

/ April 10, 2017

6 Elements of Winning Sales Conversations {Infographic}

Every word and phrase spoken during all B2B sales conversations can influence the outcome of the deal. That goes for words uttered by both the seller and the buyer. But predicting which sales conversations win deals is largely guesswork, if...

/ April 10, 2017

Sales leaders, here’s how to deliver bad news to your team (a no B.S. 5-step guide)

Another Monday morning: The sun’s shining, the investors are happy, and the entire office seems to be in an exceptionally good mood. You can just tell it’s gonna be a great week. Or so you thought, until you got that...

/ April 10, 2017

PR Automation: How to Kill Brain Numbing Tasks Forever

Last year, I wrote a lengthy blog post that now ranks on page one of Google for cold email. Every day, at least 60 people sign-up for my email list thanks to that one single blog post. Hopefully, you’ll find this...

/ April 7, 2017

Content Marketing 101: How to Create Content That Stands Out

Every minute, millions of posts are uploaded into the social media universe. With 448,800 tweets, 1,440 WordPress blog posts, and 500 Youtube videos, there’s enough content to keep busy for quite some time! What does this mean for you? Well, it’s...

/ April 7, 2017

Content Marketing 101: How to Create Content That Stands Out

Every minute, millions of posts are uploaded into the social media universe. With 448,800 tweets, 1,440 WordPress blog posts, and 500 Youtube videos, there’s enough content to keep busy for quite some time! What does this mean for you? Well, it’s...

/ April 7, 2017