Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings.
When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Back in the day, these technologies were highly innovative and provided huge opportunities for brands to communicate. Fast forward to now, these channels have become common contributors to many, many marketing strategies.0