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Ever wondered how the sales ops role has evolved from past to present? What challenges do sales ops professionals face today? And, more importantly, how will improving the Opportunity-to-Close (OTC) process support your sales ops strategic initiatives?

What is Sales Ops? 

Sales ops is the scientific combination of sales management, forecasting, analytics, reporting, and technology that creates an optimized workflow that aligns to a set of business activities and processes in order to help a sales organization run effectively, efficiently, and in support of business strategies and objectives.

What Best Practices Should You Follow?

Over the course of a few months, I’ve had the pleasure of speaking with several inspiring and talented sales ops leaders and discussing these topics that are top of mind for sales ops professionals today.

Based on their input, I’ve compiled a list of the top 3 sales ops best practices any sales ops professional should follow:

1) Aim High!

The role of sales ops has reached new heights, and it’s imperative that those in the role recognize their potential to make a strategic impact on the business and approach the role accordingly.

Candi Bashiri, Director of WW Sales Business Applications at Wind


Posted by Colin Burns

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