Month: November 2016

Software as a Spectacle

When Andy Warhol made his famous prints of Campbell’s soup he achieved something unique in the art world. He inverted the idea that artists are cultural creators and instead suggested they could be creators of commodities. His numerous prints, with...

/ November 24, 2016

Why Content Marketing Needs to Be Integrated With Every Department

  Coming from a literature background, my first instinct is poke around the internet, read blogs, studies, white papers about the topic at hand, and start writing. Which is well and good… until my content doesn’t hit with my intended...

/ November 21, 2016

How Do You Know It’s Time To Sell Your SaaS Business?

Selling a business is a daunting prospect for entrepreneurs. It can be psychologically difficult to let go of something into which a huge amount of time, energy, and thought has been invested. In addition to which, many entrepreneurs are uncertain...

/ November 15, 2016

Four ways SaaS sales teams can gain an advantage using Social Selling

Taking part in a Twitter based sales chat this week surrounding the impact and benefits of coaching sales reps, one of the questions posed to me was: ‘How has the emergence of social selling impacted success of cold calls’? My...

/ November 9, 2016