Strategy. Few words are thrown around with as much wanton disregard as ‘the big S’. The internet is full of people who will tell you all about the success they’ve found from their ‘strategies’:
Have you tried personalizing your newsletter subject line? It can 5X your open rate!
We changed the color of our Buy Now button and made $5m!
Unfortunately, these tips and tricks aren’t actual strategies. If running your business is a war, these are merely skirmishes.
“Business is like war in one respect. If its grand strategy is correct, any number of tactical errors can be0